Defender Sale

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s2sailorlis
Posts: 387
Joined: Apr 9th, '14, 18:39
Location: 1984 Cape Dory 22

Defender Sale

Post by s2sailorlis »

stopped by the Outlet first thing in the morning...very few folks in store. more workers than buyers. no "mini" trade show area either, although im trying to recall if they eliminated that pre-Covid. stock seemed lighter than normal and way fewer "deal" bins than in days past. the clearance area is practically empty. and the lower area where they used to have lots of clothing just had a few boats, nothing else.

one item i was searching for was a Rolls battery. was surprised that what they had on the shelf was date coded 2020.... will have to call Midstate battery to see if the have anything fresh...

by 11am the lot was basically 1/3 full. i think their emails stating no more than 40 in store and expected lines dampened attendance. Even Friday's it would be full...with cars lined up the driveway

will be interesting to see how the new owners change things up. given that it's private equity owned i fear the outlet store days are numbered...
______________
Rick
1984 CD22

Excuse auto-correct typos courtesy of iOS...or simply lazy typing
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mgphl52
Posts: 1809
Joined: Feb 6th, '05, 14:15
Location: s/v KAYLA CD 28 #318
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Re: Defender Sale

Post by mgphl52 »

That reminds me of the lose of BOAT/US stores when they got bought/merged with West Marine...
-michael & Toni CDSOA #789
s/v KAYLA CD28 #318
2012 FLSTC Heritage Classic
Niceville FL
+30° 30' 24.60", -86° 26' 32.10"
"Just because it worked, doesn't mean it works." -me
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appletim1
Posts: 85
Joined: Apr 18th, '15, 20:23

Re: Defender Sale

Post by appletim1 »

CT Resident here. Defender has ended the Warehouse Sale permanently and has moved to a weeklong, online model.

https://www.defender.com/springlaunchsale.jsp

It stinks, but that's what happened. In other Defender news, it's been reported the company has been sold to Fortnine, an e-commerce platform for motorsports, and a VC firm, Novacap.

https://www.tradeonlytoday.com/industry ... industries
s2sailorlis
Posts: 387
Joined: Apr 9th, '14, 18:39
Location: 1984 Cape Dory 22

Re: Defender Sale

Post by s2sailorlis »

I'm in CT. They had sales prices on Thursday-Saturday. Then it goes online only on Sunday.

appletim1 wrote:CT Resident here. Defender has ended the Warehouse Sale permanently and has moved to a weeklong, online model.

https://www.defender.com/springlaunchsale.jsp

It stinks, but that's what happened. In other Defender news, it's been reported the company has been sold to Fortnine, an e-commerce platform for motorsports, and a VC firm, Novacap.

https://www.tradeonlytoday.com/industry ... industries
______________
Rick
1984 CD22

Excuse auto-correct typos courtesy of iOS...or simply lazy typing
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