On numerous occasions I have encountered all the problems you mention, plus a few additional, which are just too painful to mention.
During all my years of purchasing, and of all the case studies I reviewed during my graduate studies, the one company that was repeatedly cited as the “best example of customer service” was Disney. Disney has a very extensive training and employee screening program. Their personnel manuals refer to their employees as “cast members”. They understand the full impact that the minimum wage employee has when they are the first, and perhaps the only, direct contact their customers may have with their organization.
I would suggest that the management of any retail based company take a moment and look at how Disney has committed itself to customer service. How they spend the time and money to train their employees, and how these efforts have made then one of the most successful companies in the world.
Paul Hierstein wrote: Yesterday I called my favorite marine store to place an order of about $1200. After listening to what seemed about 15 minutes of recording, I was finally presented the option of speaking to a salesman. So I punched the appropriate button and immediately got another recording which stated that there was no one to help me. It then asked me to leave my phone number so they could call me back. MR. RETAILER: Wake up! I'm doing YOU a favor by buying your merchandise! I'm not here for YOUR convenience! If you think I am, then I'm going to take my business elsewhere, where I DO get good service!
As a result, I hung up on the first vendor and dialed another. This time I get a salesman. As I'm placing my order, I have quite a few questions also. So I ask him about anchor rode and he hasn't a clue to what rode is. I find out he has been working there for three years and is of course there, "...to help me". Once again, I hang up and call Big Marine Vendor number three.
My first question is whether they offer free shipping on large orders. The response is, "I don't know. (long, long pause here) I'd have to ask the manager" ( another extremely long pause (and he's still on the line)). I hang up and call Big Marine Vendor number four.
This time a real person answers the phone phone in a pleasant and professional voice. Guess what. It's the actual store manager and he is most eager to help me with my purchases and questions. Everything is great! Super service!
To the retailers: I will not tolerate poor or non-service from you! I do not owe you anything! I'm doing YOU a favor by patronizing you! And until you realize these facts and start providing good service, I will not patrionize your business.
To the consumers: I encourage you to refuse to patronize retailers who conduct their businesses as mentioned. Thirty years ago you wouldn't be treated like this and there is no reason to accept such treatment today. If you've got the bucks, then you've got the power!
Paul H.
Abre Alas
CD30C
Galveston, Texas
chris.reinke@sac.com